What to Expect at Dreamforce 2024: Salesforce’s Premier Tech Event

Every year, Salesforce hosts one of the most anticipated tech events in the world — Dreamforce. Bringing together trailblazers from around the globe, Dreamforce is more than just a conference; it’s a celebration of innovation, learning, networking, and the future of technology. As we look ahead to Dreamforce 2024, excitement is already building for what’s to come.

In this blog, we’ll dive into what Dreamforce 2024 is all about, why it’s a must-attend event, and how you can make the most of this incredible opportunity.

Dreamforce is Salesforce’s annual flagship event that attracts tens of thousands of professionals, developers, administrators, and executives from across industries. Known for its impressive blend of inspiring keynote sessions, hands-on workshops, product announcements, and networking opportunities, Dreamforce has become the go-to event for anyone in the Salesforce ecosystem.

Hosted in San Francisco, Dreamforce spans multiple days and features world-class speakers, cutting-edge technology showcases, and an atmosphere of continuous learning and collaboration. In 2024, Dreamforce promises to be bigger and better than ever, with a strong focus on AI, customer-centric innovations, and sustainability.

1. Artificial Intelligence (AI) and Automation
   • As AI continues to reshape the tech landscape, AI-powered solutions will be at the forefront of Dreamforce 2024. Salesforce is expected to introduce new AI features, including advancements in Einstein AI and generative AI applications tailored to sales, service, and marketing.
   • Why it matters: AI and automation tools are crucial for businesses aiming to enhance customer experiences and streamline operations. Dreamforce 2024 will showcase how Salesforce is making AI more accessible to businesses of all sizes.
2. Customer 360 and Personalization
   • A central theme at Dreamforce every year is the Customer 360 platform, which enables companies to build unified, personalized experiences for their customers. Dreamforce 2024 will reveal new updates and innovations that help companies break down silos and create seamless customer interactions across all touchpoints.
   • Why it matters: Customer-centricity is critical for modern businesses, and learning how to implement a single view of the customer can help companies foster loyalty and drive growth.
3. Sustainability and Ethical Innovation
   • Salesforce has always been at the forefront of advocating for sustainable business practices. At Dreamforce 2024, expect a strong focus on sustainability, ethical AI, and social responsibility.
   • Why it matters: As companies increasingly embrace eco-friendly initiatives, Dreamforce will provide valuable insights into how businesses can grow sustainably and ethically using Salesforce technologies.
4. Trailblazer Community and Empowerment
   • Dreamforce is more than just a tech conference; it’s also a celebration of the Trailblazer Community — the global Salesforce user base that drives innovation and collaboration. Expect community-focused sessions, workshops, and real-world success stories from Trailblazers who have transformed their careers and companies using Salesforce.
   • Why it matters: Dreamforce emphasizes inclusivity and the idea that anyone can be a Trailblazer, regardless of their background, making it a truly empowering event.

1. Opening Keynote with Marc Benioff
   • Salesforce’s CEO, Marc Benioff, is known for delivering inspirational and visionary keynotes. The opening keynote is always a crowd favorite, where Salesforce typically announces major product updates, company initiatives, and its vision for the future of tech.
2. Product Announcements and Demos
   • Dreamforce is the platform where Salesforce unveils its latest innovations. Expect major announcements around Salesforce Genie, AI integrations, Customer 360, and updates across its various clouds (Sales, Service, Marketing, Commerce, and more).
   • Why it matters: Attendees get a first look at new tools and features that can help businesses work smarter, automate processes, and better engage with their customers.
3. Einstein AI and Automation Breakthroughs
   • With AI and automation taking center stage, expect deep dives into Salesforce’s Einstein AI and its future roadmap. Sessions will cover how companies can leverage AI to make smarter predictions, automate workflows, and personalize customer experiences.
   • Why it matters: As AI transforms industries, learning how to leverage Einstein AI will be a game-changer for businesses looking to stay competitive.
4. Hands-On Workshops and Certifications
   • Dreamforce is known for its hands-on training sessions, where attendees can enhance their Salesforce skills, explore new features, and work directly with Salesforce experts. It’s also a fantastic opportunity to work toward Salesforce certifications — a great way to boost your career.
   • Why it matters: Hands-on learning is one of the best ways to gain practical skills that you can immediately apply within your organization.
5. Networking and the Dreamforce Expo
   • Dreamforce offers unparalleled networking opportunities. The Dreamforce Expo will feature hundreds of partners and vendors showcasing their Salesforce integrations and solutions. It’s the perfect place to make new connections, discover innovative products, and meet fellow Trailblazers.
   • Why it matters: Networking is key to professional growth, and Dreamforce offers a vibrant environment to expand your industry contacts and learn from peers.

1. Stay Ahead of the Curve: Dreamforce is where the future of Salesforce and customer relationship management is shaped. Attending the event allows you to stay ahead of industry trends and leverage cutting-edge technologies to transform your business.
2. Hands-On Learning: Whether you’re a Salesforce beginner or an advanced user, Dreamforce provides hands-on workshops and learning sessions tailored to all skill levels. You’ll gain actionable insights that you can implement immediately.
3. Networking Opportunities: With tens of thousands of attendees, Dreamforce offers unparalleled opportunities to network with like-minded professionals, Salesforce experts, and global industry leaders.
4. Get Inspired by Innovation: Dreamforce is known for its inspirational speakers, from tech visionaries to global thought leaders. You’ll leave the event energized and equipped with innovative ideas to apply to your business.
5. Exclusive Access to Product Announcements: Be the first to learn about Salesforce’s latest products and innovations. From AI breakthroughs to updates across its core platforms, Dreamforce gives you direct access to the future of Salesforce.

1. Register Early: Dreamforce tends to sell out quickly. Make sure to register as soon as possible to secure your spot.
2. Plan Your Schedule: With hundreds of sessions, keynotes, and workshops, it’s important to plan your Dreamforce schedule in advance. Prioritize the sessions that align with your career goals and business needs.
3. Join the Trailblazer Community: Engage with the Trailblazer Community online before the event. This will help you connect with other attendees, join discussions, and maximize your Dreamforce experience.
4. Stay Connected: Follow the official Dreamforce channels on social media to stay up to date with the latest announcements and event details.

Conclusion: Dreamforce 2024 — The Event of the Year

Dreamforce 2024 is shaping up to be the must-attend event for anyone involved in the Salesforce ecosystem. From cutting-edge AI innovations to inspiring keynotes and valuable networking opportunities, Dreamforce offers an unmatched experience that can transform the way you work and lead to business growth.

Whether you’re a seasoned Salesforce expert or just starting your journey, Dreamforce 2024 will empower you with the knowledge, tools, and connections to thrive in today’s digital economy. Don’t miss out on this incredible opportunity — start planning your Dreamforce experience today!